Destin Commons Media Options

Brooke Zannis

Marketing Manager

Last updated on March 10, 2021

Voted “Best Place to Shop” by readers of Emerald Coast Magazine, award-winning Destin Commons continues to set the standard as Northwest Florida’s premier open-air lifestyle center. Opened in 2003, the outdoor center features more than 95+ national and local stores and restaurants offering the finest shopping, dining, and entertainment, including Bass Pro Shops, Belk, and AMC Destin 14-screen stadium-style movie theatre. A 34,818 square foot Whole Foods opened in 2016 at Destin Commons as the first location in Northwest Florida.

Destin Commons includes more than 500,000 square feet of retail space, featuring the region’s first H&M, Lush, and Uncle Buck’s Fishbowl & Grill. The center also offers 70,000 square feet of class “A” office space and a central location at the intersection of Highway 98 and Highway 298 (Mid-Bay Bridge Road).

Market Snapshot

Do you want to create awareness for your business? Then take advantage of what Destin Commons can offer you. Advertising at Destin Commons is impactful, easy, and cost effective. Primary targets for our marketing efforts include families, millennials, local residents, and visiting tourists. Our shoppers are your next customer!

Visitors

Visited by locals and tourists alike, Destin Commons is the ideal place to have your business showcased.

6 MILLION ANNUAL VISITS

Sales

Destin Commons’ shoppers visit the center in a shopping frame of mind, so they are easy to engage.

$125+ MILLION in TOTAL SALES

Consumer Snapshot

With over 6 million annual visits to Destin Commons per year, you are sure to leave a lasting impression. The Destin Commons shopper has an average household income of $80K, spend an average of $93 per expenditure, and spend on average 1 ½ hours in center per visit. Our shoppers have purchasing power, so it is to your benefit to target customers already in a shopping frame of mind who have discretionary dollars to spend.

AVG Household Income

$80K+ $100K+ = 27.4%

AVG Expenditure

$93.00+

Age Statistics

Average Age = 41.9 Years of Age

% of Millennials (18-34) = 23.8%

% of College Grads = 32.1%

Time in Center

1.5 Hours

“Best Shopping Center on the Emerald Coast”

Emerald Coast Magazine

Media Placement

Tower Banners

High impact advertising in our highest traffic area. With a set of Tower Banners, you will get maximum exposure in our heavily populated Central Plaza.

(4) Towers with (2) Banners Each
Sizes: 107″H x 53.75″W

Pole Banners

By using multiple pole banners, you will easily create brand recognition.

(30) Locations and (2) Banners per pole
Minimum buy of (4) poles
Sizes: 6’H x 2’W

Poster Signage

Catch customers’ attention with eye-level advertising.

30 double sided locations available
Line sidewalks throughout center
Minimum buy of (4) posters
Static messaging; at eye level
Sizes: 22″W x 28″H

Floor Decals

Heads Up! People are Looking Down.

Placed on interior sidewalks of center
Size varies
Minimum buy of (10) decals
Seasonal opportunity: FOOTPRINTS TO SANTA – Floor decals lining the way to Santa Claus at Bass Pro Shop

Handheld Directory

Put your brand in the hands of shoppers by placing an ad in the Destin Commons directory.

Directories are placed at Guest Services in Center Plaza
Distributed to over 100 lodging and visitor locations
Updated quarterly
6 month or 1-year placement

Space & Activations

Automotive Displays

Allows drivers to interact with your vehicle(s) while they in a shopping mindset.

Put the latest model on display in center plaza
Integrates your vehicle with the shopping experience
(4) Locations to choose from

Experiential Displays

Think Outside of the Box with an Experiential Display to Engage Guests

We welcome the opportunity to talk with you about creating a fun experience that guests will enjoy interacting with.

Event Space

With Destin Commons offers a unique, central location for events of all sizes and types. With a built-in customer base and steady daily traffic, your event – big or small – will be a huge success.

Events

Destin Commons hosts four annual signature events that are highly anticipated each year. Sponsorships include social media inclusion, event participation and booth, radio, email, and web.

Destin Commons Signature Events

Mardi Gras Masquerade
Smoke on the Coast BBQ & Fireworks Festival
Halloween Haunt
Santa’s Arrival & Tree Lighting

Children’s Play Area

Reach primary care givers while children play.

Build brand awareness and loyalty with families
Located in the busiest section at Destin Commons
Extended and dedicated time spent at play areas

Digital Media

Destin Commons has a large digital footprint by utilizing web and social channels. Take advantage of our reach with a dedicated sponsored message.

Instagram – Main Feed

Followers: 8,681
Reach: 10,000+ daily
Top Markets: Destin, Fort Walton Beach, Crestview, Niceville, Pensacola

Instagram Stories