Destin Commons Wins MAXI Award at 2019 ICSC RECon ConferenceMay 21, 2019
Destin Commons’ marketing excellence recognized for Hurricane Michael, ‘Together We Are Stronger’, Relief efforts
Destin, Florida May 21, 2019… Destin Commons wins their first MAXI award presented by the International Council of Shopping Centers (ICSC) at RECon, the world’s largest retail real estate convention, hosted annually in Las Vegas. The MAXI Awards recognize events, programs, and technology that add value to shopping centers and companies worldwide. Categories are designed to recognize the evolution of the industry while rewarding creativity and innovation. The shopping center took home a silver MAXI award in the Community-related marketing category for their involvement with Hurricane Michael Relief, ‘Together We Are Stronger’ campaign. Destin Commons team is incredibly honored to take home the coveted MAXI Award in relation to such an important community effort.
“The Destin and Miami communities are not strangers to the devastation of a hurricane so there was not a question in our minds immediately following the storm that something needed to be done. We couldn’t have been successful in this venture without all of our partners – Aventura Mall, Backroads Radio, Brotula’s Seafood House & Steamer, Chi-Mar Construction, Cuvée Kitchen + Wine Bar, Frances Roy Agency, iHeart Radio, Jackacudas Seafood & Sushi, Proffitt PR, Step One Automotive, The Henderson, and most of all, the countless community members and organizations that donated their time, money and thousands of pounds of goods to help our neighbors to the east.”
– Heather Ruiz, Senior Director of Marketing & Leasing, Destin Commons
On October 10th, 2018, Hurricane Michael attained 155 mph windspeeds when it hit the Florida Panhandle near Mexico Beach and became the third most intense hurricane to make landfall in the United States. Destin Commons, sitting a mere 55 miles west of the devastation, partnered with an onsite office tenant, Backroads Radio and several businesses community-wide to become a centralized emergency relief collection zone.
A large section of the Destin Commons parking lot was staged with tents, tables, chairs, and rallied volunteers. A Facebook event and social media campaign #togetherwearestronger was initiated encouraging the local public to donate their time and items based on an approved donation list. Destin Commons’ onsite restaurants donated food and water for volunteers while tenant stores sent clothing, volunteers, boxes, etc. to assist in the relief efforts. Together with the community more than 1,000 pounds of items were donated and distributed within a six-week period to those in need after Hurricane Michael.
Destin Commons’ sister property, Aventura Mall and partner iHeart Radio also joined the efforts as they rallied the Greater Aventura area in a weekend-long collection of items for those in need. As they collected items the Aventura team had all donations transported to areas in need in Mexico Beach and surrounding areas by the Miami-Dade Sheriff Department.
Anabel Llopis, Yamila Garayzar, Heather Ruiz
The International Council of Shopping Centers (ICSC) ensures the retail real estate industry is broadly recognized for the integral role it plays in the social, civic and economic vibrancy of communities across the globe. Founded in 1957, today they have over 70,000 members joined together in one vibrant global community. To learn more about the world’s largest retail real estate convention, please visit https://www.icsc.org/.
Award-winning Destin Commons, featuring over 90 stores and restaurants, is anchored by Bass Pro Shops; Belk; H&M; Uncle Buck’s Fishbowl & Grill; the largest Lush in Florida; and AMC Destin, a 14-screen movie theatre. The outdoor lifestyle center also offers 70,000 square feet of Class A office space, free Wi-Fi access, interactive pop fountain, and now open the Luckey Climber children’s play area. Destin Commons is located at the corner of US Highway 98 and the Mid Bay Bridge Road. For additional information, call (850) 337-8700, or visit www.DestinCommons.com, Facebook, Instagram, or Twitter.
4100 Legendary Drive, Destin FL 32541
About Destin Commons
Destin Commons Voted “Best Place to Shop” by readers of Emerald Coast Magazine, award-winning Destin Commons in Destin, Florida, continues to set the standard as Northwest Florida’s premier open-air lifestyle center. Set on 56 acres, the architecturally unique property managed by Turnberry Associates in partnership with Legendary, Inc., features more than 90 stores and restaurants offering the finest shopping, dining and entertainment, including Bass Pro Shops; Belk; H&M; Uncle Buck’s Fishbowl & Grill; the largest Lush in Florida; and AMC Destin, a 14-screen stadium-style movie theatre. Destin Commons also offers 70,000 square feet of Class A office space, free Wi-Fi access, interactive pop fountain, and the soon to be revealed Luckey Climber children’s soft play area. Destin Commons is located at the corner of US Highway 98 and the Mid Bay Bridge Road.