New in Beauty

The beauty industry is always popping up with something new and the beginning of 2021 is no different. Just a few days into the new year and there are three new releases taking Sephora by storm. If you are a beauty aficionado then you know exactly what releases we are referring to and if not you will instantly recognize the names as they represent the biggest names in pop culture. All we need to say is J Lo, Rihanna, and Selena Gomez. They are here to showcase what is new in beauty!

J Lo Beauty

Jennifer Lopez is one of the rare creatures that seem to defy the passage of time. Even at 51 years young, Lopez still exudes the radiance of her days from her youth. Freak of nature…possibly, but we still all want to know her secret. And now she has brought that JLo Glow to Sephora with 8 products to brighten and hydrate your skin leading to a more radiant you. Well, thank goodness and it is about time.

A silky gel crème cleanser that lifts daily dirt and makeup in one squeaky-clean wash, while also unclogging pores.

A mega-rich gel serum that visibly brightens, tightens, and lifts, while also providing all-day hydration and an instant glow.

 A lightweight broad-spectrum SPF 30 moisturizer formulated with a hydrating blend of hyaluronic acid, natural sugars, and glycerin, designed to visibly plump and protect the skin.

A rich moisturizer formulated with JLo Beauty™ Olive Complex, potent peptides, and hyaluronic acid, that provides long-lasting hydration and a dewy glow.

A custom-designed, two-piece mask, infused with one ounce of the clinically validated That JLo Glow Serum, for visibly tighter, lifted, and hydrated skin.

An ultra-moisturizing under-eye cream powered by patented peptides to help reduce the look of dark circles and fine lines and wrinkles.

A sheer, skin-enhancing, complexion boosting serum formulated with light-bouncing mineral pigments and vitamin E to deliver a subtle or all-over glow.

Fenty Skin by Rihanna

First and foremost, Fenty Skin is designed to be uncomplicated. We like simplicity and Rihanna breaks it down to the basics to help you get the most out of your skin. Each and every multitasking product is easy to use and packed with benefits. Also, all products have been tested on all skin types and tones. Furthermore, Rihanna even had it tested for the fellas.

A two-in-one makeup remover and cleanser for the delicious deep clean you deserve: Its creamy lather removes dirt, oil, and long-wear makeup with no stripping.

A two-in-one toner-serum combo that targets pores, improves the look of dark spots, visibly brightens, smooths, and fights shine—all without stripping skin.

A refillable two-in-one sunscreen moisturizer that’s lightweight, oil-free, non-comedogenic, and invisible.

A noncomedogenic, benefit-packed, luxe, gel-cream moisturizer that Rihanna created specifically for her bedtime routine.

Rare Beauty by Selena Gomez

We do not know about you but we love the message that Rare Beauty by Selena Gomez sends out. It is all about celebrating your individuality and uniqueness and breaking down the standards that the beauty industry previously established. Rare Beauty is about playing with makeup and enjoying what makes you feel confident. This is empowerment that we can stand behind.

A weightless, liquid-to-powder eyeshadow that blends seamlessly for a quick, buildable wash of long-lasting, waterproof, crease-resistant color.

A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.

A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.

It is a fact…there is just something about beauty launches that are beyond exciting. And nobody does new in beauty quite like Sephora. JLo Beauty, Fenty Skin and Rare Beauty are three launches that you do not want to miss.

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