H&M; | Happy & MerryNovember 24, 2015
This year’s H&M Holiday campaign is the ultimate celebration of the season. All in on the #happyandmerry theme, Katy Perry leads a cast of giant teddy bears, life-sized gingerbread men, polar bears and supermodels (spoiler: there’s a shirtless Sean O’Pry) in this long version of the spectacular campaign film, directed by Jonas Åkerlund. Besides modeling looks from the H&M Holiday collection, Katy Perry has also recorded a brand new holiday song for the campaign, called Every Day Is A Holiday, written by Perry and produced by Duke Dumont.
“I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund and all of the fun clothes, especially my favorite, the Elfie Selfie sweater. H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection,” said Katy Perry.