Best Beauty Buys

Who else gets excited about all things beauty-related? Well, it is that time-honored tradition where InStyle Magazine shares their top picks for the best beauty buys on the market. For the past 26 years, InStyle experts have trialed thousands of products to come up with a list of the best of the best just for their readers. This year’s game changers contain products that are repeat winners as well as some of the latest and most innovative products on the market. We visited our friends at Belk, Sephora, and Level 10 Salon to check out these gems and definitely added a few (or a lot) to our beauty arsenal!

Foundations & Concealers

Beautiful makeup starts with the creation of a smooth and even canvas. This curated selection of foundations and concealers gives you a flawless base to build upon. You are sure to find just the right amount of coverage and the shade ranges are out of this world.

Cheeks & Eyes

Add some dimension back to your face with a little glow to the cheeks and some bewitching eyes. These formulations are packed with pigment and have staying power to last you through a hot and humid Florida day!


No look is complete without adding the finishing touch to your lips. Whether you are strictly a lip balm person, prefer just a subtle wash of color, or feel naked without a bold lippie, there is a formulation that is just perfect for you. We say pick a different one for every day of the week!


Hair is meant to be your crowning glory. We don’t know about you but the humid weather of Florida plus the added chlorine of summer swimming wrecks havoc on our hair. Give these tried and tested favorites a go for the best hair of your life. Hint- the Virtue Restorative Mask and Oribe Impermeable Anti-Humidity Spray are now considered essentials!

Skin Essentials

We do not know about you but we love learning about all the new skincare products that are available. True that it can be more than overwhelming with all the new technologies and innovations that are being made. Long gone are the days of just using Pond’s Cold Cream or Noxema. We have so many options to choose from and we could not be more excited than to test them all.

Everyday Heroes

These are the products that InStyle lists as must haves to any beauty cabinet. They work on all skin types and age.

Dry Skin Saviors

If you have not tried these 3 skin changing products then you are missing out. Even the driest of skin needs to be exfoliated. Tatcha The Rice Polish is gentle yet effective and Weleda Skin Food is a thick and luxurious treat for parched skin.

Anti-Aging Arsenal

Anyone over the age of 30 needs to be considering amping up their skincare game. That means adding an effective chemical acid and retinol to the mix. We have been long-time devotees of the Dr. Dennis Gross Alpha Beta Universal Daily Peel which aids in evening out the skin tone and texture. Retinol is the only proven ingredient that supports natural collagen and helps reduce the appearance of fine lines and wrinkles, dark spots, acne scars, and uneven texture.

Body Faves

Don’t forget to care for the skin below the neck too! This skin needs TLC as well. Necessaire The Body Lotion is relatively new to the market but it leaving quite the impact. Formulated with a blend of oils including marula, cacay, and meadowfoam, The Body Lotion nourishes skin with vitamins and nutrients. Plus, it contains niacinamide, a powerhouse ingredient that helps support the skin’s surface.

Fragrance Faves

Your sense of smell is one of your most important senses. Choosing a fragrance can sometimes be tricky. Just because one you smell on someone else smells divine does not mean it will smell the same on you. Perfumes will smell differently due to body chemistry so we recommend trying in person.

Some people prefer to have a signature scent while others like to change it up depending on their current mood. It can even be influenced by what you are wearing. The one thing to remember is that a great scent does more than just make you smell good. It is known to boost confidence, enhance your mood, and trigger memories.

Try these best beauty buys for yourself and let us know if you think that they are up to the hype.

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